Marketing, Digital and Communications Specialist

Peninsula Leisure is a company focussed on reimagining health and wellbeing experiences to activate and engage our community. Our asset management portfolio currently includes Peninsula Aquatic Recreation Centre (PARC) and Pines Forest Aquatic Centre (PINES).We are committed to providing quality sports, recreation and leisure products and services driven by the exceptional talent of our people and our courage to be unique and think differently.The RoleReporting to the CEO and managing a high-calibre marketing team, the incumbent will review, develop and implement data driven marketing, communications and digital strategies to support the achievement of revenue targets and optimal brand positioning. You will focus on:The operational delivery of strategic marketing and communication campaigns, including events that drive the business.Maximising existing digital technology and data to support and deliver enhanced customer engagement.Building positive and efficacious relationships with all stakeholders to identify, optimise and lead communication requirements.Brand management to support the achievement of company strategic direction.Annual planning and budget oversight.The position will directly lead the Marketing team and provide leadership support for the Customer team.The Incumbent A proven data-driven marketing professional with experience in customer-centric environments, you will need to demonstrate experience in capturing and using data to inform strategic direction resulting in exceptional customer experience and proven business growth. You will also have:Creative flair to generate new business ideas, growth initiatives, and community engagement strategies to enhance brand and customer experience.A strategic, growth thinking mindset with best practice methodology in the areas of marketing, customer experience, communications, community, and commercial.The ability to assess the balance between commercial and community outcomes, creating and delivering value through traditional and non-tradition opportunities.Strong communication skills including the ability to present and report to the Board when required.Exceptional interpersonal savvy and proven experience managing a team.Tertiary qualifications in marketing or a relevant field and project management experience will be highly regarded. Although the role is currently full-time status, candidates interested in part time or flexible work arrangements are welcome to apply.Peninsula Leisure employees receive excellent benefits including complimentary PARC/PINES membership (gym, group exercise and aquatic access), flexible working options and professional development opportunities.An offer of employment in this role will require satisfactory completion of a National Police Check, Working With Children Check and CPR qualification. Please contact Tim Gledhill for position queries:  tim.gledhill@peninsulaleisure.com.auApplications close 22 September 2019.Peninsula Leisure is a child safe and equal opportunity employer. Australia - VIC Melbourne - All locations Bayside & South Eastern Suburbs

Marketing, Digital and Communications Specialist

Peninsula Leisure is a company focussed on reimagining health and wellbeing experiences to activate and engage our community. Our asset management portfolio currently includes Peninsula Aquatic Recreation Centre (PARC) and Pines Forest Aquatic Centre (PINES).

We are committed to providing quality sports, recreation and leisure products and services driven by the exceptional talent of our people and our courage to be unique and think differently.

The Role

Reporting to the CEO and managing a high-calibre marketing team, the incumbent will review, develop and implement data driven marketing, communications and digital strategies to support the achievement of revenue targets and optimal brand positioning. You will focus on:

  • The operational delivery of strategic marketing and communication campaigns, including events that drive the business.
  • Maximising existing digital technology and data to support and deliver enhanced customer engagement.
  • Building positive and efficacious relationships with all stakeholders to identify, optimise and lead communication requirements.
  • Brand management to support the achievement of company strategic direction.
  • Annual planning and budget oversight.
  • The position will directly lead the Marketing team and provide leadership support for the Customer team.


The Incumbent

A proven data-driven marketing professional with experience in customer-centric environments, you will need to demonstrate experience in capturing and using data to inform strategic direction resulting in exceptional customer experience and proven business growth. You will also have:

  • Creative flair to generate new business ideas, growth initiatives, and community engagement strategies to enhance brand and customer experience.
  • A strategic, growth thinking mindset with best practice methodology in the areas of marketing, customer experience, communications, community, and commercial.
  • The ability to assess the balance between commercial and community outcomes, creating and delivering value through traditional and non-tradition opportunities.
  • Strong communication skills including the ability to present and report to the Board when required.
  • Exceptional interpersonal savvy and proven experience managing a team.
  • Tertiary qualifications in marketing or a relevant field and project management experience will be highly regarded.

 

Although the role is currently full-time status, candidates interested in part time or flexible work arrangements are welcome to apply.

Peninsula Leisure employees receive excellent benefits including complimentary PARC/PINES membership (gym, group exercise and aquatic access), flexible working options and professional development opportunities.

An offer of employment in this role will require satisfactory completion of a National Police Check, Working With Children Check and CPR qualification.

 

Please contact Tim Gledhill for position queries:  tim.gledhill@peninsulaleisure.com.au

Applications close 22 September 2019.

Peninsula Leisure is a child safe and equal opportunity employer.

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